Privacy Policy

Last Updated: January 29, 2026

This Privacy Policy ("Policy") describes how HomeContractors.com and its affiliates (collectively, "HomeContractors.com," "we," "us," or "our") collect, use, disclose, and otherwise process personal information when you use our websites, applications, and related services (collectively, the "Services"). This Policy applies to homeowners and other consumers ("Consumers") and to contractors and service professionals ("Contractors").

1. Collection, Use, and Disclosure of Personal Information

A. What Is Personal Information

"Personal Information" (or "Personal Data") means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with an individual or household. Personal Information does not include publicly available or de-identified data.

B. How We Collect Personal Information

We collect Personal Information:

  • Directly from you when you submit a service request, create an account, complete forms, or communicate with us
  • Automatically through cookies, pixels, SDKs, and similar technologies
  • From Contractors, marketing partners, analytics providers, and business partners

C. Categories of Personal Information We Process

Identifiers & Contact Information

Examples: name, email, phone number, postal address, IP address, device identifiers, account credentials.
Uses: matching service requests, account administration, communications, fraud prevention, analytics.
Disclosures: Contractors you request or are matched with; service providers supporting operations, communications, analytics, and security.

Project & Commercial Information

Examples: project details, property characteristics you provide, lead records, communications status.
Uses: lead delivery, marketplace operations, service improvements, performance measurement.
Disclosures: Contractors and service providers involved in fulfilling or supporting requests.

Internet / Network Activity

Examples: browsing activity, interactions with pages and ads, app usage data.
Uses: analytics, personalization, security, advertising measurement.
Disclosures: analytics and advertising partners (subject to opt-out rights).

Approximate Geolocation

Examples: inferred location from IP address.
Uses: regional matching, analytics, fraud prevention.
Disclosures: service providers and Contractors for matching.

Audio / Visual Information (If Provided)

Examples: recorded customer service calls (where permitted), photos uploaded with requests.
Uses: customer support, quality assurance, security.
Disclosures: service providers supporting these functions.

Professional / Business Information (Contractors)

Examples: business profile details, service categories, coverage areas, billing contacts.
Uses: onboarding, lead delivery, billing, compliance, fraud prevention.
Disclosures: Consumers (limited profile info), service providers.

Sensitive Personal Information

We do not use sensitive personal information to infer characteristics about you. If collected, it is used only for legally permitted purposes such as security and fraud prevention.

D. Legal, Safety, and Business Transfers

We may use or disclose Personal Information to comply with legal obligations, respond to lawful requests, protect rights and safety, enforce agreements, or in connection with a merger, acquisition, or asset sale.

2. Tracking Technologies and Cookies

We and our partners use cookies, pixels, and similar technologies to operate the Services, remember preferences, analyze usage, prevent fraud, and measure advertising.

A. Analytics

We may use analytics tools (such as Google Analytics or similar services) to understand how users interact with our Services.

B. Interest-Based Advertising

Advertising partners may use cookies or similar technologies to show ads relevant to your interests.

C. Browser Controls & Do Not Track

You can manage cookies through your browser settings. Our Services do not currently respond to Do Not Track signals.

D. Global Privacy Control

Where required by law, we honor Global Privacy Control (GPC) signals as a request to opt out of cookie-based sales or sharing of Personal Information.

3. Information From or About Other Parties

We may receive information about you from Contractors, marketing partners, data enrichment providers, or booking partners. Third-party privacy practices apply.

4. Communications

A. Calls, Texts, and Emails

By using the Services, you consent to receive communications via phone, text, email, prerecorded messages, or automated systems, consistent with applicable law.

B. SMS Opt-Out

You may opt out of marketing texts by replying STOP. Opting out may limit certain Service features.

C. No Sharing of SMS Opt-In Data

We do not sell or share SMS opt-in data with third parties for their own marketing.

5. Information Retention

We retain Personal Information as long as reasonably necessary to provide Services, comply with legal obligations, and protect security.

6. Targeted Advertising, Sales, and Sharing of Personal Information

Certain disclosures for advertising may be considered a "sale" or "sharing" under U.S. state laws.

  • Identifiers (e.g., cookie or device IDs)
  • Internet or network activity
  • Approximate geolocation
  • Inferences drawn from activity

We do not knowingly sell or share Personal Information of individuals under 16.

7. United States Privacy Rights

Depending on your state, you may have rights to access, delete, correct, or opt out of certain processing of your Personal Information.

How to Exercise Your Rights

Submit requests to [email protected]. Identity verification may be required.

8. Do Not Sell or Share My Personal Information

  • Use the website footer link (where available)
  • Enable Global Privacy Control (GPC)
  • Email [email protected]

9. Sweepstakes, Contests, and Promotions

Promotions may require Personal Information and include additional terms.

10. Children’s Privacy

Our Services are not directed to children under 16.

11. International Visitors

Information may be processed in the United States if accessed from outside the U.S.

12. Security

We use reasonable safeguards but cannot guarantee absolute security.

13. Your Choices

  • Email marketing: use unsubscribe links
  • Text messages: reply STOP
  • Cookies and ads: manage browser settings

14. Contact Us

Email: [email protected]
Mail: Attn: Privacy Officer, HomeContractors.com,
40 E. Main Street, Suite 101,
Newark, DE 19711

15. Changes to This Policy

We may update this Policy from time to time. Updates will be posted with a revised "Last Updated" date.